Town leaders must:

• Inspire a higher  vision for the town with high goals.   Oro Valley needs to be to Tucson what Scottsdale and Paradise Valley are to Phoenix.

• Not demonize economic development and growth.  Thoughtful, managed growth must be encouraged, and a vibrant business environment supported and enabled, both ensuring the long-term, fiscal sustainability of the Town.

• Engage with complete transparency when presenting opportunities and making decisions.

• Encourage citizen involvement and authentically listen to their perspectives as part of the goal setting and decision-making process.

• Foster a sense of community, rather than encouraging division between  differing perspectives.  Town residents need to  be treated as partners, not adversaries.  

• Consider the long-term benefit of decisions on behalf of the Town as a whole, as well as the potential unintended consequences of the given decision.

• Maintain town assets to the highest possible standards  benefitting  all Town citizens and  attracting business and investments.  

• Be responsible environmental stewards so that the natural beauty surrounding and within the Town is preserved for current residents, visitors, and future generations.  

• Oro Valley is a highly desirable location for people and businesses to consider – as visitors and as permanent residents.  Tourism is a way to generate significant tax revenues without overburdening town services